AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 20 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Computer & Electronics and 12 other categories.
Meta Network is leading in most countries, including Spain, Argentina, United States, Colombia and 17 other countries.
AdTotal is leading in Poland, Switzerland, Ukraine, Viet Nam and 4 other countries.