AdTotal is leading in Top 1M Sites.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Games and 20 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 12 other categories.
Meta Network is leading in most countries, including Argentina, India, Spain, Mexico and 17 other countries.
AdTotal is leading in Poland, Turkey, Pakistan, Lithuania and 2 other countries.