AdTotal is leading in Top 10K Sites and Top 100K Sites.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 13 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 9 other categories.
Meta Network is leading in most countries, including Mexico, Spain, Brazil, Argentina and 12 other countries.
AdTotal is leading in Poland.