In terms of market share, AdTotal is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 13 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Career & Education and 10 other categories.
Meta Network is leading in most countries, including Mexico, Argentina, Spain, United States and 8 other countries.
AdTotal is leading in Poland.