AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 23 other categories.
Mindset Media is leading in People & Society, Shopping, Science, Music & Audio and 3 other categories.
AdTotal is leading in most countries, including Poland, France, Canada, China and 8 other countries.
Mindset Media is leading in United States, Mexico and Brazil.