AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 28 other categories.
Mobile Theory is leading in Health and Programming.
AdTotal is leading in most countries, including Poland, United Kingdom, Ukraine, Turkey and 5 other countries.
Mobile Theory is leading in United States, Australia and India.