In terms of market share, AdTotal is clearly lagging behind, losing to Mobile Theory in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Mobile Theory is leading in Construction & Maintenance, Health and Programming.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.
Mobile Theory is leading in United States, India and Malaysia.