AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Mobile Theory is leading in Health and Programming.
AdTotal is leading in most countries, including Poland, Ghana, Italy, Korea Republic and 4 other countries.
Mobile Theory is leading in United States, New Zealand, Bulgaria and India.