Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.

2 Mobile Theory is leading in Construction & Maintenance, Health and Programming.

Geography

1 AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.

2 Mobile Theory is leading in United States, India and Malaysia.