Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 115 other categories.

2 AdTotal is leading in Basketball and Movies.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Germany and 56 other countries.

2 AdTotal is leading in Poland.