AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 26 other categories.
OxaMedia is leading in Search Engine.
AdTotal is leading in most countries, including Poland, United States, United Kingdom, Ukraine and 6 other countries.
OxaMedia is leading in Italy and Greece.