AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
OxaMedia is leading in People & Society and Search Engine.
AdTotal is leading in most countries, including Poland, Switzerland, Ukraine, Viet Nam and 5 other countries.
OxaMedia is leading in United States and Greece.