AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Autos & Vehicles, Games and 15 other categories.
Pirchio is leading in Soccer, Sports and News & Media.
Pirchio is leading in most countries, including Italy, Germany, South Africa, Romania and 6 other countries.
AdTotal is leading in Poland, United States, United Kingdom, France and 3 other countries.