AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
PrecisionDemand is leading in Marketing & Advertising, People & Society, Shopping, Photography and 3 other categories.
PrecisionDemand is leading in most countries, including United States, Canada, Australia, Iran and 7 other countries.
AdTotal is leading in Poland, Russia, Turkey, Philippines and 2 other countries.