AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 24 other categories.
PrecisionDemand is leading in Marketing & Advertising, People & Society, Shopping, TV & Video and 4 other categories.
PrecisionDemand is leading in most countries, including United States, Hong Kong, Canada, Spain and 8 other countries.
AdTotal is leading in Poland, Switzerland, Korea Republic, Viet Nam and 2 other countries.