AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, People & Society, Computer & Electronics and 18 other categories.
PrecisionDemand is leading in Programming, TV & Video and Shopping.
AdTotal is leading in most countries, including Poland, Tuvalu, India, United Kingdom and 2 other countries.
PrecisionDemand is leading in United States, Canada and Iran.