AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 24 other categories.
PrecisionDemand is leading in Marketing & Advertising, People & Society, Shopping, Finance and 4 other categories.
PrecisionDemand is leading in most countries, including United States, Canada, Germany, Australia and 4 other countries.
AdTotal is leading in Poland, China, Belarus, Austria and 3 other countries.