AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 23 other categories.
PrecisionDemand is leading in Marketing & Advertising, People & Society, Shopping, Investing and 5 other categories.
PrecisionDemand is leading in most countries, including United Kingdom, Brazil, Sweden, Portugal and 4 other countries.
AdTotal is leading in Poland, China, Croatia, Ireland and 3 other countries.