AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 24 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Computer & Electronics and 14 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, China, Germany and 3 other countries.
Predicta is leading in Brazil and Mexico.