AdTotal is leading in Top 100K Sites and Top 1M Sites.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 23 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 14 other categories.
AdTotal is leading in most countries, including Poland, China, France, Germany and 6 other countries.
Predicta is leading in Brazil, Portugal, Argentina, United States and one other country.