AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 25 other categories.
AdTotal is leading in Sports, Soccer, Computer & Electronics, Marketing & Advertising and 13 other categories.
AdTotal is leading in most countries, including Poland, United States, Cambodia, Taiwan and 5 other countries.
Predicta is leading in Brazil, France, Portugal, Norway and one other country.