AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 28 other categories.
AdTotal is leading in Sports, Soccer, Computer & Electronics, Marketing & Advertising and 13 other categories.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 28 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, United States and 2 other countries.