AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 21 other categories.
AdTotal is leading in Sports, Soccer, Chats & Forums, Software and 11 other categories.
Predicta is leading in most countries, including Brazil, South Africa, Portugal, Mozambique and one other country.
AdTotal is leading in Poland and Germany.