AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 24 other categories.
ReferLocal is leading in News & Media, Transportation & Logistics, Newspapers, Travel and one other category.
AdTotal is leading in most countries, including Poland, Croatia, Ireland, Korea Republic and 3 other countries.
ReferLocal is leading in United States and Philippines.