AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
ReferLocal is leading in News & Media, Travel, Tourism, Transportation & Logistics and one other category.
AdTotal is leading in most countries, including Poland, China, France, Iran and 5 other countries.
ReferLocal is leading in United States.