AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, People & Society, Computer & Electronics and 15 other categories.
ReferLocal is leading in News & Media, Business & Industry, Newspapers, Tourism and one other category.
AdTotal is leading in most countries, including Poland, Tuvalu, India, United Kingdom and 2 other countries.
ReferLocal is leading in United States, Romania and Israel.