Market Share by Top Websites

2 AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Internet & Telecom, Soccer and 20 other categories.

2 ReferLocal is leading in News & Media, Travel, Tourism, Marketing & Advertising and 2 other categories.


1 ReferLocal is leading in most countries, including United States, Japan and United Kingdom.

2 AdTotal is leading in Poland.