AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 29 other categories.
ReferLocal is leading in News & Media, Newspapers, Transportation & Logistics, Tourism and one other category.
AdTotal is leading in most countries, including Poland, Egypt, Turkey, Zimbabwe and 2 other countries.
ReferLocal is leading in United States, Germany, Austria and Romania.