AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
ReferLocal is leading in News & Media, Tourism, Transportation & Logistics, Newspapers and one other category.
AdTotal is leading in most countries, including Poland, Tuvalu, Austria, Germany and 9 other countries.
ReferLocal is leading in United States and Netherlands.