AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Autos & Vehicles, People & Society and 17 other categories.
ReferLocal is leading in News & Media and Newspapers.
AdTotal is leading in most countries, including Poland, United Kingdom, Russia, Tuvalu and 4 other countries.
ReferLocal is leading in United States.