AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 26 other categories.
ReferLocal is leading in News & Media, Transportation & Logistics, Newspapers, Travel and one other category.
AdTotal is leading in most countries, including Poland, China, France, Austria and 3 other countries.
ReferLocal is leading in United States, Canada, India and Japan.