AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 18 other categories.
Result Links is leading in People & Society, Religion & Spirituality, Music & Audio, Online and 4 other categories.
Result Links is leading in most countries, including United States, Indonesia, United Arab Emirates, Japan and 3 other countries.
AdTotal is leading in Poland and Germany.