In terms of market share, AdTotal is clearly lagging behind, losing to RetailMaven in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 22 other categories.
RetailMaven is leading in Celebrities & Entertainment News and Shopping.
RetailMaven is leading in most countries, including Australia, United States, India and Germany.
AdTotal is leading in Poland, Viet Nam and Belarus.