AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.
RetailMaven hasn't got a lead over AdTotal in any websites category.
AdTotal is leading in most countries, including Poland, United States, Turkey, Russia and 5 other countries.
RetailMaven is leading in Australia.