AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 22 other categories.
RetailMaven is leading in Music & Audio and Shopping.
AdTotal is leading in most countries, including Poland, United States and Germany.
RetailMaven is leading in Australia and Philippines.