AdTotal is leading in Top 10K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 28 other categories.
RetailMaven is leading in Online.
AdTotal is leading in most countries, including Poland, Russia, Turkey, Philippines and 4 other countries.
RetailMaven is leading in Australia and United States.