Market Share by Top Websites

1 Sojern is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sojern in all segments.

Websites Categories

1 Sojern has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Business & Industry and 88 other categories.

2 AdTotal is leading in Soccer, Software, Career & Education, Fashion & Modeling and 10 other categories.

Geography

1 Sojern is leading in most countries, including United States, Canada, Great Britain, Mexico and 102 other countries.

2 AdTotal is leading in Poland and Tuvalu.