AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Spark Studios is leading in Video Games, Animation & Comics, Photography, TV & Video and 8 other categories.
AdTotal is leading in most countries, including Poland, Cambodia, Taiwan, Germany and 4 other countries.
Spark Studios is leading in United States, France, Indonesia, Brazil and one other country.