AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 20 other categories.
Spark Studios is leading in Video Games, TV & Video, Beauty & Fitness, Weight Loss and 8 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, Austria, Romania and 7 other countries.
Spark Studios is leading in United States, India, New Zealand, Timor-leste and 2 other countries.