AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 24 other categories.
Spark Studios is leading in Video Games, TV & Video, Photography, Antiques & Collectibles and 7 other categories.
AdTotal is leading in most countries, including Poland, United Kingdom, Ukraine, Turkey and 4 other countries.
Spark Studios is leading in United States and Brazil.