AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 22 other categories.
Spark Studios is leading in Video Games, Gambling, Graphics & Multimedia Tools, Energy and 7 other categories.
AdTotal is leading in most countries, including Poland, China, Egypt, Turkey and 2 other countries.
Spark Studios is leading in United States, India, France, Viet Nam and one other country.