AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Autos & Vehicles and 22 other categories.
Spark Studios is leading in Animation & Comics, Basketball and Photography.
AdTotal is leading in most countries, including Poland, United Kingdom, Russia, South Korea and one other country.
Spark Studios is leading in United States and Brazil.