AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 22 other categories.
Spark Studios is leading in Video Games, Antiques & Collectibles, Lottery, Gambling and 7 other categories.
AdTotal is leading in most countries, including Poland, France, Canada, China and 8 other countries.
Spark Studios is leading in United States, Philippines, Luxembourg and Colombia.