Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Sports and 89 other categories.

2 AdTotal is leading in Chats & Forums, Telecommunications, Construction & Maintenance and Consumer Electronics.

Geography

1 Sprinkle is leading in most countries, including Sweden, Slovakia, Norway, Spain and 33 other countries.

2 AdTotal is leading in Poland, Pakistan, Lithuania, Korea Republic and one other country.