Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 103 other categories.

2 AdTotal is leading in Consumer Electronics and Basketball.

Geography

1 Sprinkle is leading in most countries, including Czech Republic, Sweden, Slovakia, Denmark and 37 other countries.

2 AdTotal is leading in Poland, Ghana, Korea Republic and Cambodia.