AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 21 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Food & Drink and 11 other categories.
StackAdapt is leading in most countries, including United States, Canada, India, Egypt and 9 other countries.
AdTotal is leading in Poland, France, China, Iran and 6 other countries.