AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 21 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Autos & Vehicles and 8 other categories.
StackAdapt is leading in most countries, including United States, France, Canada, Isle of Man and 6 other countries.
AdTotal is leading in Poland, China, Turkey, Zimbabwe and one other country.