AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 21 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Food & Drink and 11 other categories.
StackAdapt is leading in most countries, including United States, Canada, Hong Kong, Egypt and 6 other countries.
AdTotal is leading in Poland, China, Iran, Italy and 4 other countries.