AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 22 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Celebrities & Entertainment News and 7 other categories.
StackAdapt is leading in most countries, including Canada, United States, France, Algeria and 5 other countries.
AdTotal is leading in Poland, Cambodia, Taiwan, Ireland and 4 other countries.