AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 20 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Celebrities & Entertainment News and 7 other categories.
StackAdapt is leading in most countries, including United Kingdom, Canada, United States, Egypt and 8 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, Romania and 4 other countries.