AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 23 other categories.
StackAdapt is leading in Health, Shopping, Clothing, Food & Drink and 7 other categories.
StackAdapt is leading in most countries, including United States, France, Canada, Egypt and 6 other countries.
AdTotal is leading in Poland, Korea Republic, Russia, Spain and one other country.