AdTotal is leading in Top 10K Sites and Top 100K Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 41 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Autos & Vehicles and 8 other categories.
TapIt! is leading in most countries, including United States, Russia, Sweden, Viet Nam and 13 other countries.
AdTotal is leading in Poland, Cambodia, Taiwan, Ireland and 3 other countries.