AdTotal is leading in Top 10K Sites and Top 100K Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 37 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 5 other categories.
TapIt! is leading in most countries, including United States, United Kingdom, Germany, Russia and 11 other countries.
AdTotal is leading in Poland.