Market Share by Top Websites

1 TapIt! is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to TapIt! in all segments.

Websites Categories

1 TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 39 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 4 other categories.


1 TapIt! is leading in most countries, including United States, United Kingdom, Italy, India and 17 other countries.

2 AdTotal is leading in Poland.