2
In terms of market share, AdTotal is clearly lagging behind, losing to TapIt! in all segments.
1
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Community & Society, Computers Electronics & Technology and one other category.
2
AdTotal is leading in E-commerce & Shopping, Lifestyle and Science & Education.
1
TapIt! is leading in most countries, including United States, Czech Republic, Germany, Italy and one other country.
2
AdTotal is leading in Poland, Vietnam and Russia.