AdTotal is leading in Top 100K Sites and Top 1M Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 41 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 6 other categories.
TapIt! is leading in most countries, including United States, India, Germany, Canada and 14 other countries.
AdTotal is leading in Poland, China, France, Iran and 2 other countries.