AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 41 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Autos & Vehicles and 9 other categories.
TapIt! is leading in most countries, including United States, India, United Kingdom, Canada and 23 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, Greece and one other country.