AdTotal is leading in Top 10K Sites and Top 100K Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 42 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Autos & Vehicles and 7 other categories.
TapIt! is leading in most countries, including United States, India, Germany, United Kingdom and 19 other countries.
AdTotal is leading in Poland, Egypt, Zimbabwe and Italy.