AdTotal is leading in Top 10K Sites and Top 100K Sites.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 41 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Autos & Vehicles and 5 other categories.
TapIt! is leading in most countries, including United States, United Kingdom, India, Russia and 11 other countries.
AdTotal is leading in Poland, Iran, Korea Republic and France.