Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 AdTotal is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, People & Society and 105 other categories.

2 AdTotal is leading in Soccer, Fashion & Modeling and Basketball.


1 is leading in most countries, including Russia, Ukraine, Belarus, Germany and 34 other countries.

2 AdTotal is leading in Poland and Croatia.