In terms of market share, AdTotal is clearly lagging behind, losing to Testnet in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Testnet is leading in Beauty & Fitness, Automotive Industry, Real Estate, Beauty and 2 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.
Testnet is leading in Belgium.