AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Autos & Vehicles and 22 other categories.
Traffiq is leading in Sports and Car Buying.
AdTotal is leading in most countries, including Poland, United Kingdom, Russia, South Korea and 2 other countries.
Traffiq is leading in United States.