AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 27 other categories.
Traffiq is leading in Sports, Car Buying and Visual Arts & Design.
AdTotal is leading in most countries, including Poland, China, France, Germany and 6 other countries.
Traffiq is leading in United States and Brazil.