AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
Traffiq is leading in Visual Arts & Design, Car Buying and Sports.
AdTotal is leading in most countries, including Poland, Tuvalu, United Kingdom, Russia and 7 other countries.
Traffiq is leading in Czech Republic, Denmark, Israel, Italy and 2 other countries.