AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 29 other categories.
Traffiq is leading in Car Buying, Visual Arts & Design and Sports.
AdTotal is leading in most countries, including Poland, Egypt, Turkey, Zimbabwe and 3 other countries.
Traffiq hasn't got a lead over AdTotal in any country.