AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 29 other categories.
Traffiq is leading in Sports, Car Buying and Visual Arts & Design.
AdTotal is leading in most countries, including Poland, China, France, Korea Republic and 5 other countries.
Traffiq is leading in Thailand.