AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Internet & Telecom and 19 other categories.
Traffiq is leading in Car Buying.
AdTotal is leading in most countries, including Poland, Tuvalu, South Korea, United Kingdom and 3 other countries.
Traffiq hasn't got a lead over AdTotal in any country.