AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 20 other categories.
Traffiq is leading in Sports, Shopping, Visual Arts & Design and Car Buying.
Traffiq is leading in most countries, including Japan, United States, Romania and Brazil.
AdTotal is leading in Poland and Germany.