AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
Traffiq is leading in Sports, Visual Arts & Design and Car Buying.
AdTotal is leading in most countries, including Poland, Switzerland, Ukraine, Viet Nam and 5 other countries.
Traffiq is leading in Japan and Brazil.