Market Share by Top Websites

1 Twiago is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Twiago in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 18 other categories.

2 Twiago is leading in People & Society, News & Media, Shopping, Movies and 16 other categories.


1 Twiago is leading in most countries, including Germany, Switzerland and Japan.

2 AdTotal is leading in Poland and United States.