Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Twyn in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Games and Lifestyle.

2 Twyn is leading in News & Media.

Geography

1 Twyn is leading in most countries, including Austria, Germany and Turkey.

2 Twyn is leading in Austria, Germany and Turkey.