AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 17 other categories.
Unanimis is leading in Finance, Car Buying, Insurance, Tourism and 2 other categories.
Unanimis is leading in most countries, including United Kingdom, Russia, Spain, Moldova and 2 other countries.
AdTotal is leading in Poland, South Korea, India, Greece and one other country.