In terms of market share, AdTotal is clearly lagging behind, losing to Unanimis in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 23 other categories.
Unanimis is leading in Shopping, Travel, Tourism, Genealogy and 8 other categories.
Unanimis is leading in most countries, including United Kingdom, Russia, France, Germany and 13 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, United States and 4 other countries.