In terms of market share, AdTotal is clearly lagging behind, losing to Unanimis in all segments.
AdTotal has better usage coverage in more websites categories. Including Sports, Business & Industry, Arts & Entertainment, Autos & Vehicles and 18 other categories.
Unanimis is leading in Shopping, Genealogy, Insurance, Finance and 4 other categories.
Unanimis is leading in most countries, including United Kingdom, Hungary, Bulgaria, Colombia and 9 other countries.
AdTotal is leading in Poland, Tuvalu, South Korea, India and one other country.