In terms of market share, AdTotal is clearly lagging behind, losing to Vdopia in all segments.
Vdopia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, News & Media and 60 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Autos & Vehicles, Fashion & Modeling and 3 other categories.
Vdopia is leading in most countries, including India, Indonesia, United States, Thailand and 14 other countries.
AdTotal is leading in Poland, Cambodia, Taiwan, Ireland and 3 other countries.