AdTotal is leading in Top 10K Sites.
Vdopia has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, News & Media and 60 other categories.
AdTotal is leading in Soccer, Marketing & Advertising, Autos & Vehicles, Fashion & Modeling and 3 other categories.
Vdopia is leading in most countries, including India, Indonesia, Russia, United Kingdom and 43 other countries.
AdTotal is leading in Poland, Tuvalu and Belarus.