AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Vertical Acuity is leading in TV & Video, Energy, Tourism, Travel and one other category.
AdTotal is leading in most countries, including Poland, Switzerland, Viet Nam, Russia and 4 other countries.
Vertical Acuity is leading in United States, Austria, India, Hungary and one other country.