AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 27 other categories.
Vertical Acuity is leading in Energy, TV & Video, Tourism, Travel and one other category.
AdTotal is leading in most countries, including Poland, China, France, Korea Republic and 5 other countries.
Vertical Acuity is leading in India, Ecuador, Bulgaria and Canada.