AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 28 other categories.
Vertical Acuity is leading in Rugby, Energy, Tourism, TV & Video and one other category.
AdTotal is leading in most countries, including Poland, United States, Egypt, Turkey and 3 other countries.
Vertical Acuity is leading in Canada and India.