AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 25 other categories.
Vertical Acuity is leading in Energy, Rugby, Travel, Tourism and one other category.
AdTotal is leading in most countries, including Poland, France, China, Italy and 5 other countries.
Vertical Acuity is leading in India and United States.