AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Vertical Acuity is leading in Energy, Rugby, Travel, Tourism and one other category.
AdTotal is leading in most countries, including Poland, Tuvalu, United Kingdom, Russia and 8 other countries.
Vertical Acuity is leading in Australia, United States, Canada, Dominican Republic and 2 other countries.