AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Vertical Acuity is leading in TV & Video, Energy, Rugby, Travel and one other category.
AdTotal is leading in most countries, including Poland, Cambodia, Taiwan, Germany and 5 other countries.
Vertical Acuity is leading in United States and India.