AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 24 other categories.
Vertical Acuity is leading in TV & Video, Energy, Tourism, Travel and one other category.
AdTotal is leading in most countries, including Poland, China, Korea Republic, Italy and 5 other countries.
Vertical Acuity is leading in United States, Venezuela, Greece and Canada.