AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 20 other categories.
Vertical Acuity is leading in Tourism, Travel, Marketing & Advertising and TV & Video.
Vertical Acuity is leading in most countries, including United States, India and China.
AdTotal is leading in Poland.