AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Business & Industry, Internet & Telecom, Arts & Entertainment and 20 other categories.
Vertical Acuity is leading in Energy and Movies.
AdTotal is leading in most countries, including Poland, Tuvalu, South Korea, France and 2 other countries.
Vertical Acuity is leading in Canada.