Market Share by Top Websites

1 VisualDNA is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 VisualDNA has better usage coverage in more websites categories. Including News & Media, Business & Industry, Arts & Entertainment, People & Society and 75 other categories.

2 AdTotal is leading in Telecommunications, Investing, Technology News and Outdoors.

Geography

1 VisualDNA is leading in most countries, including United Kingdom, United States, Germany, Russia and 55 other countries.

2 AdTotal is leading in Poland and Belarus.