AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, Internet & Telecom, Soccer and 15 other categories.
WebTrends Ads is leading in Business & Industry, People & Society, Computer & Electronics, Shopping and 12 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, Germany and 26 other countries.
AdTotal is leading in Poland, Tuvalu, United Kingdom, Romania and 4 other countries.