AdTotal is leading in Top 100K Sites.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 17 other categories.
AdTotal is leading in Sports, Arts & Entertainment, Internet & Telecom, Soccer and 16 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, United Kingdom, Guatemala and 17 other countries.
AdTotal is leading in Poland and Germany.