In terms of market share, AdTotal is clearly lagging behind, losing to Wiget Media in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Career & Education and 12 other categories.
Wiget Media is leading in Arts & Entertainment, Internet & Telecom, Technology News, News & Media and 8 other categories.
Wiget Media is leading in most countries, including United States, Greece, United Kingdom, Brazil and 5 other countries.
AdTotal is leading in Poland and Belarus.