Market Share by Top Websites

1 YieldBuild is leading in The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to YieldBuild in all segments.

Websites Categories

1 YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 58 other categories.

2 AdTotal is leading in Sports, Soccer, Career & Education, Education and 2 other categories.

Geography

1 YieldBuild is leading in most countries, including United States, Brazil, Russia, United Kingdom and 27 other countries.

2 AdTotal is leading in Poland and Belarus.