2
In terms of market share, AdTotal is clearly lagging behind, losing to YieldBuild in all segments.
1
YieldBuild has better usage coverage in more websites categories. Including Arts & Entertainment, Home & Garden, Law & Government, News & Media and 2 other categories.
2
AdTotal is leading in E-commerce & Shopping, Games and Lifestyle.
1
YieldBuild is leading in most countries, including United States, Bangladesh, Armenia, France and 5 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.