AdTotal is leading in Top 10K Sites and Top 100K Sites.
YieldBuild has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Computer & Electronics and 35 other categories.
AdTotal is leading in Sports, Autos & Vehicles, Career & Education, Education and 9 other categories.
YieldBuild is leading in most countries, including United States, India, United Kingdom, Russia and 35 other countries.
AdTotal is leading in Poland, Tuvalu, Kazakhstan, South Korea and 2 other countries.