Market Share by Top Websites

1 Refersion is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adtraction is clearly lagging behind, losing to Refersion in all segments.

Websites Categories

1 Refersion has better usage coverage in more websites categories. Including Lifestyle, Health, Food & Drink, Sports and 16 other categories.

2 Adtraction is leading in Finance, Gambling and Heavy Industry & Engineering.

Geography

1 Refersion is leading in most countries, including United States, Canada, United Kingdom, Australia and 99 other countries.

2 Adtraction is leading in Sweden, Finland, Denmark, Norway and 9 other countries.