Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Shopping and 114 other categories.

2 Conviva is leading in TV & Video, Marketing & Advertising, Financial Management, Social Sciences and 3 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, United Kingdom, Turkey and 63 other countries.

2 Conviva is leading in Belgium, Portugal, Croatia and Mongolia.