Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Vehicles, Arts & Entertainment, Computers Electronics & Technology, Sports and 16 other categories.

2 AdvertServe is leading in Health, Science & Education and Adult.

Geography

1 Demdex is leading in most countries, including United States, Australia, Canada, United Kingdom and 63 other countries.

2 AdvertServe is leading in Germany, Russia, Ukraine, Azerbaijan and 12 other countries.