Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 83 other categories.

2 AdvertServe is leading in Business & Industry, Shopping, Weddings, Adult and 69 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 48 other countries.

2 AdvertServe is leading in United States, Russia, Turkey, Ukraine and 34 other countries.