Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdvertServe is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 88 other categories.

2 AdvertServe is leading in Shopping, Weddings, Finance, Adult and 66 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, Ukraine and 43 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 40 other countries.