Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 AdvertServe is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 74 other categories.

2 AdvertServe is leading in Business & Industry, Shopping, Weddings, Adult and 72 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 42 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 42 other countries.