Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Insticator is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 124 other categories.

2 Insticator is leading in Animation & Comics, Games, Video Games, Pets & Animals and 23 other categories.


1 AdvertServe is leading in most countries, including Russia, United States, Turkey, Ukraine and 65 other countries.

2 Insticator is leading in United Kingdom, India, Greece, Malaysia and 12 other countries.