Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 94 other categories.

2 AdvertServe is leading in Business & Industry, Shopping, Weddings, Adult and 53 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 70 other countries.

2 AdvertServe is leading in Russia, Turkey, Ukraine, United Arab Emirates and 17 other countries.