Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 102 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Accommodation & Hotels, Real Estate and 50 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, Ukraine and 74 other countries.

2 Microsoft adCenter Conversion is leading in Philippines, South Africa, Switzerland, Bhutan and 2 other countries.