Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Shopping and 92 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Accommodation & Hotels, Marketing & Advertising and 43 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, United Kingdom, Turkey and 62 other countries.

2 Microsoft adCenter Conversion is leading in Germany, Taiwan, Argentina, Oman and 2 other countries.