Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, Internet & Telecom and 84 other categories.

2 AdvertServe is leading in Business & Industry, People & Society, Shopping, Weddings and 64 other categories.

Geography

1 AdvertServe is leading in most countries, including Russia, Turkey, Ukraine, Brazil and 45 other countries.

2 Nativo is leading in United States, United Kingdom, Canada, Mexico and 33 other countries.