Market Share by Top Websites

1 AdvertServe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to AdvertServe in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 134 other categories.

2 Open AdExchange is leading in Office Products, Clothing and Visual Arts & Design.

Geography

1 AdvertServe is leading in most countries, including Russia, United States, Turkey, Ukraine and 75 other countries.

2 Open AdExchange is leading in Denmark, Guatemala and Serbia.