Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Business & Industry, Sports and 86 other categories.

2 Popin is leading in News & Media, Internet & Telecom, Magazines & E-Zines, Newspapers and 42 other categories.

Geography

1 AdvertServe is leading in most countries, including Russia, United States, Turkey, Ukraine and 57 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, South Korea and 9 other countries.