Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 114 other categories.

2 Popin is leading in Marketing & Advertising, Celebrities & Entertainment News, Technology News, Games and 26 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, Ukraine and 57 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 13 other countries.