Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, News & Media and 112 other categories.

2 Sanoma is leading in Music & Audio, Newspapers, TV & Video, Science and 27 other categories.

Geography

1 AdvertServe is leading in most countries, including United States, Russia, Turkey, United Kingdom and 55 other countries.

2 Sanoma is leading in Finland, Romania, Denmark, Norway and 24 other countries.