Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 AdvertServe has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Business & Industry, Sports and 85 other categories.

2 Sanoma is leading in News & Media, People & Society, Shopping, Music & Audio and 48 other categories.


1 AdvertServe is leading in most countries, including Russia, Turkey, United States, Ukraine and 53 other countries.

2 Sanoma is leading in Romania, Denmark, Finland, Lithuania and 30 other countries.