Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertServe is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 151 other categories.

2 AdvertServe is leading in Movies, Soccer, Food & Grocery Retailers, Investing and 19 other categories.


1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 108 other countries.

2 AdvertServe is leading in Russia, Turkey, Ukraine, Georgia and 21 other countries.