Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Adwise is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Arts & Entertainment, Health and 13 other categories.

2 Adwise is leading in E-commerce & Shopping, Lifestyle and Heavy Industry & Engineering.

Geography

1 DoubleClick DART is leading in most countries, including United States, China, Brazil, Taiwan and 48 other countries.

2 Adwise is leading in Bulgaria, Greece, Romania, Armenia and 3 other countries.