Adwise is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adwise has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, News & Media and 66 other categories.
Exovue is leading in Newspapers and Technology News.
Adwise is leading in most countries, including Bulgaria, Russia, Ukraine, Germany and 15 other countries.
Exovue is leading in United States and Brazil.