Adwise is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adwise has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, TV & Video and 37 other categories.
IndieClick is leading in Arts & Entertainment, Music & Audio, People & Society, Movies and 23 other categories.
IndieClick is leading in most countries, including United States, United Kingdom, Germany, Japan and 18 other countries.
Adwise is leading in Bulgaria, Russia, Ukraine, Finland and one other country.