Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Aruba Media Marketing in all segments.
Aruba Media Marketing has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 76 other categories.
Adwit is leading in Winter Sports, Clothing, Poker, Beverages and 7 other categories.
Aruba Media Marketing is leading in most countries, including Italy, Czech Republic, Poland, Hungary and 9 other countries.
Adwit is leading in France, Germany, Canada, Sweden and 6 other countries.