Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Axill in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 12 other categories.
Adwit is leading in Food & Drink, Health, Food & Grocery Retailers, Science and one other category.
Axill is leading in most countries, including India, United States, Indonesia, Germany and 20 other countries.
Adwit is leading in Brazil, Senegal, Saudi Arabia, Martinique and 2 other countries.