Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Axill in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Computer & Electronics and 20 other categories.
Adwit is leading in Food & Drink, Social Sciences, Science, Health and 3 other categories.
Axill is leading in most countries, including India, United States, Egypt, Brazil and 19 other countries.
Adwit is leading in France, Suriname, South Korea, Haiti and one other country.