Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Axill in all segments.
Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 19 other categories.
Adwit is leading in Food & Drink, Food & Grocery Retailers, Health, Science and one other category.
Axill is leading in most countries, including India, United States, Indonesia, Argentina and 22 other countries.
Adwit is leading in Saudi Arabia, France, South Korea, Nicaragua and one other country.