Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Brilig in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Travel and 33 other categories.
Brilig is leading in People & Society, News & Media, Telecommunications, Beauty and 5 other categories.
Adwit is leading in most countries, including Brazil, France, Thailand, Puerto Rico and 3 other countries.
Brilig is leading in United States, Germany, Spain, Netherlands and one other country.