Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Brilig in all segments.
Adwit has better usage coverage in more websites categories. Including Software, Computer & Electronics, Food & Drink, Business & Industry and 10 other categories.
Brilig is leading in Environment, Performing Arts, Autos & Vehicles, Motorsports and 3 other categories.
Adwit is leading in most countries, including France, Brazil, Suriname, Poland and 4 other countries.
Brilig is leading in United States and Spain.