Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Brilig in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Internet & Telecom and 33 other categories.
Brilig is leading in News & Media, Science, Environment, Soccer and 4 other categories.
Adwit is leading in most countries, including France, India, Bulgaria, China and 9 other countries.
Brilig is leading in Germany, Canada, Australia, Thailand and one other country.