Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Brilig in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 41 other categories.
Brilig is leading in Telecommunications, Military & Defense, Environment, Soccer and 5 other categories.
Adwit is leading in most countries, including France, Belgium, Brazil, India and 6 other countries.
Brilig is leading in United States, Taiwan and Italy.