Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Accommodation & Hotels, Business & Industry and 62 other categories.

2 Adwit is leading in People & Society, Religion & Spirituality, Adult, Marketing & Advertising and 17 other categories.


1 C3 Metrics is leading in most countries, including United States, Norway, Russia, Canada and 22 other countries.

2 Adwit is leading in France, Sweden, New Caledonia, Korea Republic and 2 other countries.