Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to DemandMedia in all segments.
DemandMedia has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Computer & Electronics and 36 other categories.
Adwit is leading in Food & Drink, Food & Grocery Retailers and Social Sciences.
DemandMedia is leading in most countries, including United States, India, Russia, China and 19 other countries.
Adwit is leading in Brazil, France, Côte d'Ivoire and Saudi Arabia.