Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Business & Industry, People & Society and 42 other categories.

2 Adwit is leading in Real Estate, Social Sciences, Science and Food & Grocery Retailers.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 24 other countries.

2 Adwit is leading in Brazil, India, Saudi Arabia, Philippines and 2 other countries.