Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 56 other categories.

2 Adwit is leading in Adult, Gambling, Government, Accommodation & Hotels and 7 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 27 other countries.

2 Adwit is leading in Bulgaria, Malaysia, Pakistan and Puerto Rico.