Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Halogen Network in all segments.
Adwit has better usage coverage in more websites categories. Including Food & Drink, Computer & Electronics, Internet & Telecom, Health and 5 other categories.
Halogen Network is leading in Arts & Entertainment, Shopping, Clothing, Travel and 2 other categories.
Adwit is leading in most countries, including France, Brazil, Senegal, Saudi Arabia and 4 other countries.
Halogen Network is leading in United States, Bulgaria and Spain.