Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Halogen Network in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Software, Computer & Electronics and 11 other categories.
Halogen Network is leading in Shopping, Travel, Clothing, TV & Video and one other category.
Adwit is leading in most countries, including France, Guatemala, Haiti, India and 5 other countries.
Halogen Network is leading in United States, Romania, Argentina, Germany and one other country.