Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Halogen Network in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 37 other categories.
Halogen Network is leading in Clothing.
Adwit is leading in most countries, including France, India, Bulgaria, China and 9 other countries.
Halogen Network is leading in United Kingdom, Spain, Slovenia and Dominican Republic.